We are well aware that mobile has revolutionized business and is an integral part of future business planning. But mobile is gaining its importance not only for the future but also in the present. This became necessary to post the COVID-19 pandemic as consumers/businesses switched to B2B/B2C mobile apps to deal with their daily needs.
This article lets us know the importance of the B2B / B2C mobile app in the pharmacy business.
Index..
- What is B2B/B2C mobile application?
- Business-to-Business (B2B) Application Features you must consider
- Business-to-Customer (B2C) Application Features you must consider
- Benefits: How B2B/B2C mobile application Implements Productivity and Flexibility
- Reasons Why Your Pharmacy Needs a Mobile App
- How an App Can Help Your Pharmacy Get More Business
- Make your transaction more flexible with B2B/B2C app integration
- Improving Your pharma business productivity with B2B/B2C app solution of SWIL
- Frequently Asked Questions
What is B2B/B2C mobile application?
Experts predict that mobile devices will soon surpass the number of humans on the planet. There should be no ambiguity. According to a, We Are Social survey, 50% of the world’s population has a mobile phone, and 9 new mobile phone users are added every second.
People use their mobile phones for organizing, entertainment, information, shopping, and much more at work, at home, and on vacation. As a result, marketing through mobile phones is a must for both online businesses and brick-and-mortar entrepreneurs.
That’s why businesses are adopting market-oriented technology solutions to do business, which include B2B and B2C apps. The purpose of these apps is to establish a seamless communication between the customers of the business and the vendors/suppliers of the business.
We may divide all mobile software solutions into two groups based on their intended use: B2B and B2C solutions. B2C applications are designed to allow customers to place orders and pay for them. It is employed to meet the demands of the customers. Meanwhile, B2B software that can assist with:
- Gather data in order to track users’ whereabouts.
- Process data and documents in order to evaluate and change them.
- Respond to proposals, orders, bids, and bills.
- Evaluate sales, efficiency, and accounting performance through reports.
In conclusion,
- B2B apps frequently provide a subscription service for businesses.
- B2C applications are often free, but they are usually successful because they give advertising space, sell in-app extras, or are subscription services.
Business-to-Business (B2B) Application Features you must consider
- B2B app has features that help business owners to handle transaction records. Thus, your B2B app must have a system that takes and maintains an automated form of deliveries, transactions, and inventory.
- Appointments are an essential part of the B2B mobile app strategy. This facility is used to provide the option to the customers to decide the reservation etc.
- When developing a mobile app, you can include a B2B mobile app strategy that focuses on promotional activities for other customers. It can help businesses generate revenue through promotional activities.
- Push Notifications is a b2b mobile app feature used to notify users about new content or publications. Users can quickly find your latest content from the home screen using this feature.
- Integrating CRM tools as b2b mobile app features can boost business app goodwill. It can help businesses build better service relationships with customers.
- While AI is capturing many market segments, it should be essential that your B2B app has AI capabilities. It uses data like financial records, purchase orders, etc., and looks for irregularities.
- A must-have B2B mobile app to track real-time delivery status. It enhances the process by focusing on serving the customers with accurate status of their services.
- Business is all about communicating with customers and employees, and that’s why it’s important to have email and chat app integration for B2Bb apps.
- Enterprise Resource Planning (ERP) is an essential element of modern business. Hence, your B2B app must-have ERP integration, which helps the business owners manage various business functions like inventory management, product delivery, billing, supply chain management, etc.
- Security is one of the biggest concerns for businesses, and thus, your B2B app must provide security features for the company’s safety.
Business-to-Customer (B2C) Application Features you must consider
- Your B2C app should offer a rapid registration option that is simple and easy to understand for end-users. Customers want ease and convenience. Having a lengthy, time-consuming registration procedure will turn them away from your mobile app.
- Multi-payment and currency support should be included in your B2C mobile app. It’s one of the most important aspects of relocating your retail store.
- A simple and speedy checkout procedure is required for your B2C app. It allows users to complete orders with the least data and the shortest number of steps feasible.
- The ability to receive push alerts is a must-have feature for B2B apps. It increases client engagement by informing them with continuous promotions, offers, and discounts. They increase not just your sales but also your profits.
Here is some data that demonstrates why B2B companies are adopting B2C m-commerce trends.
- At work, 80 percent of B2B buyers use their phones.
- Mobile had a key part in a recent B2B transaction, according to 60% of B2B purchasers.
- Over the last two to three years, 70% of B2B buyers have expanded their mobile usage considerably.
- 60% of B2B buyers anticipate expanding their mobile usage in the future.
- Smartphones now account for 50% of all B2B inquiries.
- By 2020, the percentage is predicted to reach 70%.
Benefits: How B2B/B2C mobile application Implements Productivity and Flexibility
- It simplifies ordering and purchasing.
- It proffers quick billing and multiple payment systems.
- It is a simple way towards contactless service.
- It gives real-time Customer Data Access.
- It enhances the overall customer shopping experience.
- It gives better management of drug/item display.
- It offers transparent order processing and tracking.
- It gives Third-Party Integration.
Reasons Why Your Pharmacy Needs a Mobile App
If you run a pharmacy, you’re definitely searching for a way to increase consumer traffic. You are well aware that it is not a simple task as there are a lot of drug stores in the healthcare market. Each of which tries to entice as many customers as possible.
A good option is to integrate your business with advanced pharmacy software. It only works for overall store management and eases ordering and billing. But when users want fully contactless service to the pharmacy or purchase drugs online, it doesn’t work. In such cases, mobile app integration is essential.
Having integration with B2B/B2C app, your pharmacy can help you meet the growing demand for access to digital care options and allow you to offer higher-quality, more personalized services.
Here are the reasons why your pharmacy needs a mobile app:
- It makes your store reach more convenient for patients/consumers.
- It saves patients’ time, which counts a lot.
- It proffers better customer service with a better convenient drug shopping experience.
- It helps bring more customers.
- It gives customers a facility to order medications online and deliver them on-demand.
- It proffers an analysis process that can help you to enhance pharmacists’ customer service.
- It gives insight into the purchasing pattern for better understanding customer demand and drug status.
- It offers consumers multiple payment options for speedy payment settlement.
How an App Can Help Your Pharmacy Get More Business
Today’s consumer is looking to connect with brands quickly to get their drug as early as possible. As the pharmacy owner, the customer always expects the right, quick delivery with the least billing chaos. A B2B/BB2C pharmacy app is useful not only for the customer but also for the business owner.
Having an app for your drugstore brings the following advantages-
- It helps in attracting more customers.
- Gets right information for users demand
- Knows customer behavior to improve the quality of service providers
- Makes you a market leader.
- Enhances your brand loyalty.
- Customers trust you more.
- You can showcase your range of drugs and related services.
- You can plan for future business strategies.
Make your transaction more flexible with B2B/B2C app integration
Payments are an important component of any pharmacy.
To allow payments, you must first understand the fundamentals of how they work.
After that, you’ll need a payment gateway and a merchant account.
Using a powerful mobile app to integrate your business might be beneficial. The B2B/B2C platform may be integrated with various payment channels, allowing customers to pay for the medications they have consumed. Give them a cart to put their medicines in and walk them through the checkout process.
Online payments are a fantastic alternative to standing in long lines in a real store. The user may monitor their order once they’ve placed it and finished the payment process. This will allow them to know where their order is at any given time and when it will be delivered.
Improving Your pharma business productivity with B2B/B2C app solution of SWIL
The key to a business’s success is being accessible to and available to customers. That’s why it becomes necessary that you join such a software development company that will provide you with powerful software according to your pharmacy’s needs. And the one who gives the convenience of the B2B and B2C apps.
SWIL offers a pharmacy solution that connects your business with B2B and B2C apps through Asana. By developing B2B/B2C applications, you will improve engagement with customers and with your business associates.
Contact our team today for more information. The team will do everything possible for you according to your business usability criteria.
Frequently Asked Questions
What are the benefits of having a mobile app for your company?
With the increasing usage of mobile devices, having a mobile app is essential for every business. A mobile app has several advantages, including more direct communication, increased client loyalty, deeper consumer engagement, and more.
Is a mobile app necessary for my Pharmacy?
According to Statista, business applications are the most popular category for developers after gaming apps. As a result, having a mobile app in your Pharmacy requires enterprises that ensure contactless services.
What is the difference between business-to-business (B2B) and business-to-consumer (B2C) applications?
The primary distinction between B2B and B2C apps is the target audience. B2B sales are made to businesses who resell the items, whereas B2C sales are made directly to consumers.
What are the advantages of mobile apps?
The advantages of mobile apps are as follows:
- Improve customer engagement.
- Make it more accessible
- Customers should be given value.
- Increase brand recognition, among other things.
Can a company use both B2B and B2C apps?
Businesses may use both B2B and B2C apps. Because a business will take goods from vendors, they will use B2B app. And, when customers take service from a business, the B2B app will use.
