Customer experience is the most exciting opportunity to grow your business exponentially. Basically, customer experience is the interaction that customer has with your business from entry to billing to delivery process. This is the only measurement that values or de-values your product. The happier your customers are with your brand/service, the longer they stay with your company.
Some Useful Customer Experience Statistics:
- 1 out of 3 customers will leave a brand that they love after just one bad experience.
- Customers are willing to pay a premium of up to 13% for luxury and indulgence services, just by getting a great customer experience.
- 49% of buyers make impulse purchases after gaining a more personalized customer experience.
- Companies with high customer experience scores (10/10) spend 140% more and stay loyal for 6 years.
How important the customer experience?
It is a well-known fact that no business exists without its customer. This is the reason companies are always focusing on the strategies that directly attract several valuable customers to win new business goals. Positive customer experience can lead to client retention and enhance the potential of revenue generation. If your company negatively impacts customers, it will slow down the buying process throughout the process. In such a situation, not only the customers suffer, but the company faces some major losses.
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FIVE ways to improve the customer experience
1. Understand who your customers are
Optimizing the customer experience is a great method to attract new customers and stay with the old one. For this, you need to know the type of customers your company is going to deal with. If you want to understand the requirement of your customer, then you need to connect with the situations that your customer faces.
2. Plan for better customer engagement
Effective planning for greater customer engagement is essential to improve the customer experience. A better engagement encourages your customers to interact and share experiences you create for them as a business and a brand. Businesses that focuses on customer engagement are directly enhanced their business value.
3. Plan for getting a stronghold on customer
In this digital era, every business person wants their business digitally equipped and use the social media platform to get a stronghold on customers. For this, they plan innovative ideas to cultivate customer trust for a long time. They make a plan that ensures customers for great user-experience.
4. Capture and act on customer feedback in real-time
We live in an era, where fast connectivity and quick responses are smartly handled the customers’ service and can resolve issues as soon as possible. Real-time customer feedback gives businesses a chance to improve, build customer loyalty & trust, set-up learning opportunities, and improve the success rate. When it applies correctly, it gives good revenue.
5. Better crisis management
Customer experience is completely based on trust. Therefore, when you plan strategies, make sure trust is the focus of it. Once you win the trust of the customer, the customer will be able to communicate directly with you for any problem or complaint. This will be beneficial for your business.
Wrapping up
With the right business strategy, you can create an environment that makes every customer’s experience positive and productive. At SWIL, we know the importance of a customer and the role they play in our business success. Thus, we deliver the top quality customer service for the service they are buying. We give them a competitive analysis for future endeavors.
